Activating the Trust Lever
Discover how driving internal motivation and customer brand trust directly impacts spend expansion and overall adoption velocity.
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1 COL BANNER
Transforming Success: Real-World Strategies
for
Services Excellence in the AI Era
A conversation with Salesforce, Spaulding Ridge, and Certinia.
Tuesday, July 22
4:00 – 7:00 PM
Panel & Reception with:
1 COL BANNER
Transforming Success: Real-World Strategies
for
Services Excellence in the AI Era
A conversation with Salesforce, Spaulding Ridge, and Certinia.
Tuesday, July 22
4:00 – 7:00 PM
Panel & Reception with:
Virtual Workshop
Beyond the Tools: Designing AI-Driven Growth That Lasts
Close the hidden investment gap between technology infrastructure and the human systems required to turn pilots into performance.
Jun 25, 2026 1:00 PM ET | 5:00 PM GMT
Panel & Reception with:
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March 12, 2026
10am CT | 4pm GMT
Trusted by over 1400 customers
Subheading here transform your services and customer success organizations
Join industry leaders from Salesforce, Spaulding Ridge, and Certinia for a deep-dive conversation into the strategies reshaping service delivery and customer success.
Panel & Reception with:
Agenda
| Time | Agenda Item | Other (Delete column if not needed) |
|---|---|---|
| 11:45am- 1:00pm |
Registration & Networking Lunch |
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| 1:15pm - 1:30pm |
Welcome and Introductions |
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| 1:30pm - 2:00pm |
Keynote: Transforming Success in the AI Era |
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| 2:00pm - 2:30pm |
Customer Story |
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| 2:30pm - 2:45pm |
Panel Discussion |
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| 2:45pm - 3:15pm |
AI in Services: Enhancing Customer Experiences |
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| 3:15pm - 4:00pm |
Networking Reception |
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| 3:15pm - 4:00pm |
Closing Remarks |
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Info Cards
Sales & services on one platform
-
Convert sales to delivery fast
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Work from one shared record
Sales & services on one platform
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Sales & services on one platform
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24
Currencies
across 40+
countries in a single view
10x
Increase in
projects
managed simultaneously
1 Click
Reporting
in seconds,
not hours
1 Click
Reporting
in seconds,
not hours
You don’t want to miss this
Deloitte Digital research reveals a massive operational imbalance: 93% of AI spend goes to technology, while only 7% goes to the human and operational structures required to make it stick. Join our session to learn practical tips that you can apply to your organization.
Trust: The Hidden Prerequisite.
High-trust workplaces see 2.2x higher employee motivation, and trusted brands are 3x more likely to expand customer spend. Trust is exactly where AI-driven growth is won or lost today.
Work Redesign: The Missing Investment.
Sustainable AI value requires intentional redesign of roles, decision rights, and workflows — not just new tools. Organizations that do this are 2x more likely to exceed their AI ROI expectations.
Enablement: The Readiness Gap
Teams can't transform without time to learn. Real growth requires a deliberate investment in enablement infrastructure: change agents, applied skill-building, and protected space to adapt.
Certinia PS Cloud
Turn financial data into actionable customer insights.
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Meet Our Speakers w/o Bio
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Meet Our Speakers
Marybeth D’Souza
Principal, Deloitte Digital
Marybeth is a Principal at Deloitte Digital Digital with extensive experience helping software companies design and scale capabilities across the customer life cycle. She partners with executive teams to lead complex growth transformations, enabling organizations to achieve commercial and operational scale while adapting to rapidly evolving market dynamics driven by AI.
Marybeth helps organizations reimagine how they position, sell, and deliver value in an AI-first world by shaping the end-to-end customer experiences that drive adoption, retention, and growth. She is also an author of market eminence, including thought leadership on go-to-market strategies in the age of AI, guiding companies to evolve their growth models and unlock the full potential of AI-enabled solutions.
In addition to her client work, Marybeth leads Deloitte Digital ’s Women in Growth network, helping to build vibrant communities that foster meaningful connections and support the advancement of women across sales, marketing, partnerships, and customer success.
Connect on Linkedin
Register for our FREE webinar now!
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Wednesday, 12 May 2025
2pm
Salesforce Tower, Ohana Floor (56th floor), 333 W Wolf Point Plaza, Chicago, IL
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The Playbook for Sustainable AI Growth
AI is reshaping the customer journey, but while the technology gets funded, the human infrastructure required to make it stick is left behind. This session explores the three critical levers—trust, work redesign, and enablement—that separate organizations scaling real AI growth from those still waiting for pilots to pay off.
1 COL BANNER
What you’ll learn
A conversation with Salesforce, Spaulding Ridge, and Certinia.
Executing Work Redesign
Learn the practical steps needed to deliberately restructure roles, workflows, and decision rights to beat standard AI ROI expectations.
Closing the Readiness Gap
Establish a dedicated enablement framework utilizing change agents and protected spaces so employees can successfully adapt behavioral patterns.
Register for our FREE webinar now!
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We’ll be discussing lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean nec urna at augue congue interdum. Fusce eu hendrerit nunc, a scelerisque tortor.
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Sarah Jenkins, Company
Thank you to our sponsors
2 Cols Testimonials
Certinia PS Cloud acts as a bridge that fills the gap between Sales and Services. For example, opportunity data now directly drives resourcing plans, forecasted revenue, and project creation—no more manual handovers or duplicate entries.
Technical Solutions Manager
Certinia PS Cloud acts as a bridge that fills the gap between Sales and Services. For example, opportunity data now directly drives resourcing plans, forecasted revenue, and project creation—no more manual handovers or duplicate entries.
Technical Solutions Manager
3 Cols Testimonials
“Certinia PS Cloud acts as a bridge that fills the gap between Sales and Services. For example, opportunity data now directly drives resourcing plans, forecasted revenue, and project creation—no more manual handovers or duplicate entries.”
Technical Solutions Manager
“Certinia PS Cloud acts as a bridge that fills the gap between Sales and Services. For example, opportunity data now directly drives resourcing plans, forecasted revenue, and project creation—no more manual handovers or duplicate entries.”
Technical Solutions Manager
“Certinia PS Cloud acts as a bridge that fills the gap between Sales and Services. For example, opportunity data now directly drives resourcing plans, forecasted revenue, and project creation—no more manual handovers or duplicate entries.”
Technical Solutions Manager
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